How to Estimate Your Organic Traffic Potential for SEO
This article was originally posted on the SEmrush Blog – check it out here
How to Estimate Your Organic Traffic Potential for SEO
Understanding the available opportunity within a specific market allows you to create a dialled in SEO strategy, taking actions based on data rather than hunches and gut feelings. This guide will show you how to calculate where your opportunity lies by allowing you to:
- Estimate organic traffic by topic within your niche
- Estimate organic traffic based on realistic goals
A Quick Disclaimer on Estimating or Forecasting Organic Traffic
Any estimate for a website’s organic traffic potential is going to be based on current and historic data. As a result, you will end up with a fairly accurate estimate of where the opportunity lies for your website right now.
Forecasting future traffic based on the framework provided here is subject to a number of uncontrollable factors, such as search trends, algorithm updates and changes in user behaviour.
What we are looking to create is a snapshot of where your opportunity is right now based on existing rankings, with a means of easily updating your most current data to see where opportunities shift over time. This snapshot of opportunity will show the current growth areas, by topic, alongside a website’s current performance for these topics.
If required, this method of estimating traffic potential can be applied to new opportunities that you don’t currently rank for quite easily.
Getting Started: What Data and Metrics Do I Need?
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