Google Analytics 4 for eCommerce: Everything You Need to Know
Google Analytics 4 for eCommerce: The Important Changes & How to Install!
On 1st July 2023 Universal Analytics (the standard Google Analytics platform) will stop processing hits. On 1st October 2023, Universal Analytics 360 (the paid platform) will follow suit.
Big news from @googleanalytics today – Universal Analytics to be “sunset” and replaced by GA4 at the start of July 2023.
Thoughts on that one, SEO Community?#SEO #GA4 pic.twitter.com/22pDOX7vyO
— Re:signal (@re_signal) March 17, 2022
From that point on, Google Analytics 4 will be your web analytics platform of choice if you wish to stay within the Google ecosystem.
But just how will this switch affect your eCommerce business?
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