SEO For Amazon – How To Rank Your Products Higher On Amazon
Since the creation of Amazon in 1994, there’s been no denying the retail dominance they have played in the retail market. With over 63% of all retail searches beginning on Amazon in 2021, nobody can dispute the power the retail giant has within the online market.
So, if you’re selling a product on Amazon, how do you get visibility for your product? It’s easy to assume that SEO is just for Google and other search engines but there are many Amazon SEO tactics you can adopt to ensure your product is optimised and therefore lists higher up the Amazon rankings. Failure to do this right or at all will result in less traffic and fewer sales.
To start taking you through how to effectively optimise your Amazon listing, let’s start by looking at the algorithm Amazon use:
Amazon’s Algorithm
The algorithm Amazon uses is called A9, and unlike Google, pretty much every search that’s completed has one sole purpose, transactional. This ultimately makes Amazon’s job simpler than Google’s as there is only ever one intent behind the search. This also means that Amazon places much more of a focus on key phrases, which Google has evolved to focus on less and less.
The A9 algorithm is based on just 2 main aspects:
- Relevancy
- Performance
By ensuring you are optimising your listing based on these 2 factors, you’ll end up converting more users. These 2 factors will be addressed in more detail later.
There has been speculation that Amazon is now using their A10 algorithm but nothing has been officially announced –
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