Ross Hudgens (Siege Media) – top of funnel content marketing
Last week I had a great virtual conversation with Ross Hudgens, founder/CEO of Siege Media, to discuss content marketing approaches in order to drive organic growth:
https://www.youtube.com/embed/_fn7hkvZy0Q
- Intro: 2:10
- Approach to identify top of funnel content opportunities: 3:49
- Venn diagram of making content marketing work: 5:52
- Combination of SEO perspective and what would attract links: 8:43
- “Campaign spike” vs evergreen content: 10:34
- When to have digital PR, media outreach approach: 14:19
- Potential differences between UK and the US market: 17:18
- Collaboration with in-house PR teams: 21:00
- Metrics to value content marketing activity in terms of business metrics: 27:54
- How to scale and build upon your content marketing: 32:50
- Agency growth / wrap-up: 37:32
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