BlueGlass London becomes Re:signal
Today marks the start of a new chapter for us, as we launch our new brand, Re:signal.
Our aim
Over the last year in particular, we’ve been working hard at trying to innovate and improve our SEO and content marketing offering, thinking not just about what is working today, but also where things are going tomorrow…
I’ve spent a lot of time personally researching the future of search, and it’s become clear that human behaviours are shifting.
The days of 10 blue links and purely desktop results are long gone. The days of mobile, apps, featured snippets/knowledge graph and voice search are here right now, and the trends show this is the new norm.
As search behaviours shift, our thinking needs to adapt. We need to make sure our clients are the best answer to a query, irrespective of the device or platform, whenever or wherever it’s being used.
Why rebrand?