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Removing disavow file test = 37.31% increase in organic traffic

Removing disavow file

You may remember, but following a number of recommendations at Pubcon 2016, I decided to run an experiment to see what would happen if I removed a disavow file from a previously penalised domain:

I've just deleted disavow file for experiment site which was previously hit by penguin penalty – here's benchmark, will report back! #pubcon pic.twitter.com/kW7j9ik023

— Kevin Gibbons (@kevgibbo) October 13, 2016

At the time, it seemed to me that there were a lot of opinions on this, but no-one had actually tried it –

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