25 things you need to know about local SEO

kevin Gibbons presenting a talk on SEO

I find the challenge with local search marketing is that you need to put yourself into the shoes of the local business in order to really focus on what is best for their business.

You have to consider any issues and constraints of a small business, the importance of measuring around real world goals and making suggestions as actionable as possible so that changes can make an impact in the short-to-medium term, not just long-term.

Here’s what I would do if I ran a local company in Putney!

Kevin Gibbons presenting at Digital Spring Conference

A few weeks ago, I was lucky enough to speak at a local digital marketing event in Putney (#DigitalSpring) –

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