5 steps to configure Google Analytics to measure the value of content
This post was written for the BrightonSEO magazine to support the presentation I did on The Secrets of Newsworthy Content.
PR has always been a tricky one to attribute direct value to. Aside from the increase in rank that PR lead companies tend to be awarded, understanding what measurable impacts putting your brand in front of users in their day-to-day lives has, takes some work and an analytical mind. But a large part of the reason this can be quite a daunting task is that the Google Analytics is not configured properly to analyse how your users are behaving.
So in this post, I want to look at a few simple things that you can do in Google Analytics to help you to show direct value to your PR and content activity. This will become vital when measuring the business value of content campaigns, which extends beyond likes &
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