90 content marketing takeaways from BlueGlassX
I spent last week in Tampa at the BlueGlassX conference. Upon returning from BlueGlass LA earlier this year, I said it was the best conference I’d ever been to, so I knew what to expect this time. BlueGlass LA was not only a great learning experience, but also was a pivotal point for me in deciding to join BlueGlass.
It was great to see things from the other side by presenting at the event, and now being a part of BlueGlass. I really appreciate all of the hard work and planning that goes on behind the scenes.
I learned a lot during the event. There were some truly great actionable takeaways. Although there are already great recapposts, I wanted to share some of the most useful tips and soundbites I found tweetable during the event. Here are my 90 takeaway tips from BlueGlassX in the form of tweets:
Strategy
- There’s no longer a debate whether or not content works. Google has made it the only way to go. @GregBoser
- Chase quality not money. Quality, method, and patience pay off. @GregBoser
- I ask potential clients more questions than they ask me – it’s an equal interview @GregBoser
- @lauralippay: I love hearing @GregBoser talk about agency structure and processes and especially *thinking ahead.*
- Radio ads that tell people to ‘google you’ are genius. Not only do you show up #1, but you give Google signals that matter. @GregBoser
- Brand queries associate your business with your industry/keywords with Google. @GregBoser
- 85% of @copyblogger‘s sales process is done through content marketing. It’s the invisible sales process.
- Main problem with SEO industry is people just look two weeks ahead!
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