Is voice search here to stay?

Brands are starting to recognise the opportunity in building a skill for Alexa or an action for Google Assistant.

Talking and typing: what’s the difference?

How can brands ensure they’re answering the right questions?

Who is using voice search, where and when are they using it, and how can brands use it to their advantage?

What are people using voice technology for and how is it changing behaviours?

Google, Alexa, Siri, Cortana? Who’s winning and why?

What does it do and how does it work?