What does it do and how does it work?

Google, Alexa, Siri, Cortana? Who’s winning and why?

What are people using voice technology for and how is it changing behaviours?

Who is using voice search, where and when are they using it, and how can brands use it to their advantage?

How can brands ensure they’re answering the right questions?

Talking and typing: what’s the difference?

Brands are starting to recognise the opportunity in building a skill for Alexa or an action for Google Assistant.

Is voice search here to stay?