Full Agenda

08:30

Doors Open

Sign in and get ready for the day with complimentary breakfast and beverages

09:00

Welcome

by Kevin Gibbons, CEO & Founder of Re:signal

09:15

Opening Keynote:

Andreas Ekström
Andreas Ekström Digital Humanist | Author | Journalist
Organic Intelligence is the New Superpower
Talk outline
10:00
Gillian Ridley Whittle
Gillian Ridley Whittle Founder | Peachaus
Breaking the Mould in Retail Strategy
Talk outline
10:30

Break

Refreshments provided

10:50

Expert Insights

Crystal Carter
Crystal Carter Head of SEO Comms | Wix
Building Brand Visibility in an Evolving ecommerce Landscape
Talk outline
Shannon McGuirk
Shannon McGuirk Digital PR Director | Re:signal
How to Win in Digital PR Through Audience Understanding
Talk outline
Q&A with Kevin
Q&A with Kevin Founder | Re:signal
A rapid-fire Q&A with Crystal Carter and Shannon McGuirk, hosted by Kevin Gibbons.
12:15

Breakout Masterclass Sessions

Details to be confirmed.

Masterclass 1

TBC

Masterclass 2

TBC

Masterclass 3

TBC

Masterclass 4

TBC

Masterclass 5

TBC

Masterclass 6

TBC

13:00

Lunch

Buffet provided

13:45

Expert Insights

Bethan Vincent
Bethan Vincent Founder | Open Velocity
From Algorithms to Attention: Why You Need to Think of Search as a Behaviour
Talk outline
Azeem Ahmad
Azeem Ahmad Award-winning Digital Marketer
Media-mix Inspiration for a Harder Working 'to do' List
Talk outline
Q&A with Kevin
Q&A with Kevin Founder | Re:signal
A rapid-fire Q&A with Bethan Vincent and Azeem Ahmad, hosted by Kevin Gibbons.
14:55

Break

Refreshments provided

15:15

Expert Insights

James Miller
James Miller Senior SEO Analyst | Re:signal
The Evolution of ecommerce Content & What the Future Holds
Talk outline
Aleyda Solis
Aleyda Solis International SEO Consultant
The State of ecommerce SEO: How to Win in Today's Product SERPs
Talk outline
16:15

Closing Keynote:

Miya Knights
Miya Knights Retail Technology Analyst
Trends & Strategies for ecommerce Brands
Talk outline
17:00

Final Words

Kevin Gibbons

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Andreas Ekström

Organic Intelligence is the New Superpower

Andreas presents us with a set of ideas, questions and hands-on tools to help us understand the impact of ‘digital’ on relationships, culture and human interactions. He stresses the importance of organic intelligence as we enter the AI revolution and put our human skills to the test.
 
Gillian Ridley Whittle

Breaking the Mould in Retail Strategy

Gillian takes us on her journey from big brand fashion director to business founder, building a business that’s 100% focused on changing customer mindsets, constant pivots and incremental learning. Sharing her experience of applying offline learning to building a digital presence, understand how experience-based retail is taking shape online and be inspired to think differently in the world of ecommerce.
 
Crystal Carter

Building Brand Visibility in an Evolving ecommerce Landscape

As the search landscape shifts and LLMs take hold, brands need to adapt to remain visible. Crystal shares her advice on the challenges and opportunities these shifts present for ecommerce brands and the broader implications on marketing in an AI-enabled world.
 
Shannon McGuirk

How to Win in Digital PR Through Audience Understanding

Understand the latest state of play in Digital PR and why ecommerce brands are changing tact. Shannon explains how the changing organic search environment is pushing brands towards an audience-first approach, with buyer personas and journey understanding informing a more effective Digital PR approach. Learn who’s doing it well and how to make yourself stand-out in a world where LLMs are taking an increasing share of the search market.
 
Bethan Vincent

From Algorithms to Attention: Why You Need to Think of Search as a Behaviour

In an online world where generational differences are increasingly marked, Bethan will take you through the changing dynamics of people’s ‘search’ behaviours. She’ll show us why you need to adapt your marketing strategies to mirror mindsets not algorithms to win visibility and influence buying decisions in the places your customers are buying.
Azeem Ahmad

Media-mix Inspiration for a Harder Working ‘to do’ List

It’s tough knowing where to focus your energy when customer behaviour is changing, channels are fragmenting and budgets are being squeezed. With Azeem’s first-hand experience of managing large-scale multi-media marketing budgets, he’ll share his latest perspective on what’s working in digital media right now, with ‘top tips’ on where to concentrate effort to improve your commercial performance.
 
James Miller

The Evolution of ecommerce Content & What the Future Holds

James will take us on a journey, showing how Google algorithm changes and the rise of social media have shifted the product discovery landscape. He’ll show us how category pages are evolving as immersive shopping environments and share his views on how to build content that thrives in today’s changing search landscape.
Aleyda Solis

The State of ecommerce SEO: How to Win in Today’s Product SERPs

In this session, Aleyda will cover the current state of ecommerce SERPs and the latest SEO strategies driving online stores worldwide, based on survey insights and research across thousands of product queries in various verticals. Learn what’s generating actual clicks and conversions, what to avoid, and how to continue winning in an era where Google is evolving into a marketplace with AI-driven, personalized results.
 
Miya Knights

Trends & Strategies for ecommerce Brands

Ranked as one of the top retail industry influencers, Miya will wrap-up the day by taking us through the latest market trends and future strategies being adopted in ecommerce.