We’re absolutely delighted to announce the acquisition of digital PR agency Root Digital, a leading digital PR agency with an exceptional reputation for data-driven/award-winning digital PR campaigns that deliver genuine results.
We believe that this move gives eCommerce brands a stronger edge in the battle for online visibility and trust, and marks our evolution from a single agency into a group of specialist businesses built to support every aspect of eCommerce performance.
Root will operate as a distinct company within the Re:signal Group, under the name Root, part of Re:signal. The deal grows Re:signal’s Group revenue by 30 per cent and also sees a headcount increase of a third.
The new senior leadership team comprises Kevin Gibbons (CEO), Darren Kingman (CEO, Root Digital), Elizabeth Rowe (COO), Callum Lockwood (Head of SEO), Khushal Khan (SEO Partner), and Shannon McGuirk (Digital PR Director).
Together, we’ll offer clients an integrated approach to search, combining technical SEO, content and digital PR, at a time when online discovery is being reshaped by AI-powered search, social commerce and visual discovery.
Kevin Gibbons, CEO and Founder at Re:signal, said:
“The way people find and choose products online is changing fast: AI search, social commerce and visual platforms are rewriting the rules. To stay ahead, brands need technical excellence and creative PR working hand in hand. Recent listening research with our clients showed digital PR as a top priority, and Root’s high-impact, data-driven campaigns are the perfect complement to our SEO and content expertise. With a shared culture and commitment to talent, we’re ready to deliver exactly what the market needs.”
Darren Kingman, CEO of Root Digital, added:
“Root has always focused on creative, news-led campaigns that spark conversation and build trust. Re:signal brings world-class SEO strategy. Together, we can offer clients a complete service, balancing data and creativity, short-term wins and long-term growth. This move is about pushing new ideas and helping brands seize opportunities in a changing digital landscape.”
