The SEO Strategist is a key component of the Re:signal delivery team. They are an experienced SEO expert who contributes to the development of strategies that hit client revenue targets.
They are part of a delivery team and support the Senior SEO Strategists in building great relationships with their clients, whilst actioning deliverables and providing support and guidance for junior team members where applicable. They should be proficient in all areas of SEO, preferably with a specialism in either technical or content strategy. They also have incredible analytical skills in the context of SEO, diagnosing issues, providing solutions and creating a narrative that represents the data in an easy-to-understand manner for their clients.
SEO strategists will also contribute to the renewal of client contracts and growth client relationships by supporting the Head of SEO and Senior SEO strategist.
Responsibilities
- Exceptional time management and deadline adherence
- Contributing to and leading quarterly business reviews from an SEO perspective
- Creating in-depth SEO strategies, mapped to client capabilities to achieve the client’s target KPIs in the given time frame
- Supporting the growth of your peers within the delivery team, allowing them to learn from your expertise
- Researching the competitive landscape for various industries and verticals
- Critical issue assessment and appropriate action plans, including communication with the client
- Working with strategists and analysts to pull appropriate data and metrics to support the auditing and strategy development process
- Articulating the value of SEO within client’s businesses
- Research content across multiple verticals and contribute to ideation and brainstorming sessions
- Leading bi-weekly/monthly client calls and maintaining relationships with key stakeholders
- Maintain up-to-date knowledge in search-specific news, software, trends and algorithm updates
Essential skills
- Technical SEO:
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- Crawling and indexing
- Technical audits & prioritisation of implementation
- Internal linking strategy
- Site speed audits
- Canonicalisation & redirect audits
- Sitemaps & hreflang management
- Robots.txt management
- Site structure management
- Content strategy:
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- Intent analysis & content to search intent mapping
- Content strategy creation for both commercial and informational intents
- Content gap analysis
- Competitive content analysis
- International content strategy
- Data analysis & reporting
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- SERP analysis
- Data accuracy auditing
- Monthly reporting against KPIs
- Traffic drop analysis
- Time management
- Deliverable presentation to head of client departments
- Personal budget management
- Basic process development for SEO deliverables
Non-essential skills
- eCommerce specific skills:
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- eCommerce SERP expertise
- Faceted navigation strategy
- Category taxonomy management
- Technical SEO:
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- Content rendering & JavaScript SEO
- Server log analysis
- Site migrations
- Data analysis & reporting
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- Storytelling through data
- Search market share analysis
- Holistic search auditing (SEO & paid search crossover)
- Account management for cross-selling & renewals
General Tools
- Basecamp
- Asana
- Google Drive, slides, docs & sheets
SEO Tools
- SEMRush
- Ahrefs
- SEO Monitor
- SISTRIX
- GA4 (proficiency required)
- Adobe Analytics
- Screaming Frog (proficiency required)
- Sitebulb
- Chrome dev tools
- Various CMS’ (SFCC, Shopify, Magento etc.)
Some of the benefits
- Social and team events
- Training budget and conference attendance
- Monthly personal wellness budget
- Sick pay (after the qualifying period)
- Office swag and hoodie
- Macbook (or laptop equivalent)
