Role overview

The SEO Strategist is a core delivery & client owning role within Re:signal’s Organic Search team.

They act as the strategic owner for 1-2  smaller clients or specific workstreams of larger accounts, taking full accountability for the Organic Search strategy, prioritisation, client narrative and commercial outcomes. While supporting Senior SEO Strategists across larger or more complex accounts. They work closely with Senior Strategists and Project Managers to ensure work is prioritised effectively and delivered to a high standard.

SEO Strategists play a key role in translating strategy into action, contributing to roadmap development, delivering high-quality SEO work, and supporting performance against client objectives.

This is a hands-on role, combining delivery, analysis, and strategic thinking. SEO Strategists are expected to take ownership of their clients and workstreams, make informed decisions, and contribute meaningfully to client outcomes, while continuing to develop their strategic and leadership capabilities over time.

Key responsibilities

Client strategy & ownership

• Act as a strategic owner for 1-2 smaller clients or specific  workstreams of larger accounts, with accountability for SEO performance, prioritisation and outcomes
• Own the creation of annual SEO strategies and quarterly strategy refreshes for those clients
• Translate strategy into clear, prioritised roadmaps aligned to client goals and delivery capacity
• Contribute to Quarterly Business Reviews and senior client strategy sessions
• Manage client expectations, trade-offs and risk proactively
• Clearly articulate the commercial value of Organic Search within client organisations

Delivery contribution

SEO Strategists are expected to be a client billable role. With delivery time focused on:

• Complex Organic Search delivery
• Strategic deliverables aligned to client objectives
• Strategic analysis, diagnosis and problem solving
• Client facing strategic sessions and meetings

Strategic and analytical excellence

• Diagnose complex SEO issues and design clear, commercially led solutions 
• Use data to inform strategy, prioritisation and client narrative
• Create compelling stories from data for senior and non-technical audiences
• Assess competitive landscapes and identify growth opportunities across Organic Search as a whole
• Stay ahead of AI driven search strategy changes, articulating the impact to clients and your team

Commercial and agency support

• Support client renewals, growth and upsell opportunities alongside the Account Director and SEO Team Lead
• Contribute to thought leadership through blogs, publications, events and speaking opportunities
• Share learnings and add to our existing best practices across the delivery function

Essential skills & experience

Client and communication skills

• Confident in leading client meetings and strategic conversations
• Able to present clear business cases (to clients) for Organic Search initiatives
• Stakeholder management and expectation-setting skills
• Strong written and verbal communication skills
• Ability to adapt communication formats based on client and team requirements

Time and personal management

• Strong personal organisation and prioritisation 
• Experience managing delivery against budgets
• Comfortable with contributing to light process improvements

Organic Search expertise

Broad Organic Search experience is required, preferably with a specialism in either technical SEO or content strategy:

• Technical SEO:
  • Site migrations (platform and domain migrations)
  • AI search discoverability
  • Structured data 
  • Crawling and indexing
  • Technical audits & prioritisation of implementation
  • Internal linking strategy
  • Site speed audits
  • Canonicalisation & redirect audits
  • Sitemaps & hreflang management 
  • Robots.txt management 
  • Site structure management

• Content strategy:
  • Intent analysis & content to search intent mapping
  • Content strategy creation for both commercial and informational intents
  • Content gap analysis
  • Competitive content analysis
  • International content strategy

• Data analysis & reporting
  • SERP analysis
  • Data accuracy auditing
  • Monthly reporting against KPIs
  • Traffic drop analysis

Non-essential skills

• eCommerce specific skills:

• • eCommerce SERP expertise
  • Faceted navigation strategy
  • Category taxonomy management
  • Organic shopping (Google Merchant Centre) optimisation 

• Technical SEO:

• • Content rendering & JavaScript SEO
  • Server log analysis

• Data analysis & reporting

• • Storytelling through data
  • Search market share analysis
  • Holistic search auditing (SEO & paid search crossover)

Tools and platforms 

Training can be provided for all of the delivery and collaboration platforms. Familiarity with our organic search tool stack is also not required or highly valued in our hiring process.

Delivery and collaboration

• Basecamp
• Scoro
• Google Drive, slides, docs & sheets

Organic search & analytics tooling

• SEMRush
• Ahrefs
• SISTRIX
• GA4 (proficiency required)
• Adobe Analytics
• Screaming Frog (proficiency required)
• Sitebulb
• Chrome dev tools

Some of the benefits

• 22 days holiday (+ 3 days over Christmas)
• Social and team events
• Macbook (or laptop equivalent)
• Training budget and conference attendance (£1,000 / year)
• Co-working space budget 
• Wellness benefit (£100 / month)
• Sick Pay (after the qualifying period)
• Office swag and hoodie