Friday 15th May 2026
Ham Yard Hotel, London
Explore the 2026 programme
Registration & Breakfast
8.00AM – 9.00AM
Get ready for Re:commerce 2026 with a complimentary breakfast buffet.
Opening Address
9.00AM – 9.15AM
Re:signal CEO and founder, Kevin Gibbons, sets the stage for Re:commerce 2026.
“I’ve always wanted Re:signal to not only be great at what it does, but to contribute to the wider SEO industry, stimulate learning and share its expertise. That’s why Re:commerce was born.”
Kevin Gibbons
CEO, Founder
Re:Signal
Opening Keynote
9.15AM – 10.15AM
Rory Sutherland has spent his entire career with Ogilvy UK, having joined as a graduate trainee in 1988, followed by 20 years as the agency’s Creative Director.
Outside of his role as Vice Chairman, Rory is also a TED Global Speaker and author of two books: The Wiki Man and the best-selling Alchemy, The surprising Power of Ideas which don’t make Sense.
Rory Sutherland
Vice Chairman,
Ogilvy UK
How to drive robot Word of Mouth
10.15AM – 10.40AM
Marketing in the era of AI search. We used to think that reaching a lot of eyeballs was enough to sell our products – but now we need to persuade robots to recommend those products to their human friends.
Dr Lauren Ingram covers an overview of generative engine optimisation (GEO, also known as AI search) and how you can stay visible in a constantly changing landscape.
Dr. Lauren Ingram
Founder,
Next Big Thing
Break
10.40AM – 11.10AM
PDP Discoverability in 2026: Technical SEO that wins in Search, Shopping & LLMs
11.10AM – 11.35AM
Product detail page (PDP) SEO has moved far beyond titles, canonicals and basic schema. In 2026, discoverability is driven by how well your products are structured, rendered and understood by machines across search engines, organic shopping and LLM-powered experiences. This talk will go through the technical foundations of modern PDP discoverability in detail, with practical insights you can apply immediately to achieve results.
Amanda Beales
SEO Team Lead
Re:signal
Getting Brands Seen, Cited and Shared: Using Data Led Digital PR to Win in Search and AI
11.35AM – 12.00PM
We’ll explore how a holistic, data led Digital PR strategy can drive greater visibility across both traditional media and LLMs. It focuses on how brands can use data, methodologies, and reactive tactics to increase their chances of appearing in LLM-driven results as well as press coverage.
Emily Salt
Digital PR Productions Manager
Root Digital
Masterclass Roundtables
Interactive, expert-led sessions.
12.00PM – 1.15PM
Intensive, interactive, and highly specialised workshops designed to provide in-depth training, expert insights, and practical, actionable skills on specific topics.
Session 1
Why Product Discovery Is Now a Cross-Channel Growth Problem
This roundtable will centre on the idea that product discovery is no longer just an on-site issue. Consumers now discover products in multiple places, but most retailers still manage those experiences in silos. The discussion will unpack why disconnected discovery creates performance gaps and what brands need to do to create a more connected growth engine.
Delivered by
Session 2
Google organic shopping & agentic search strategy
A discussion centred around experiences and strategies for optimising revenue growth from Google organic shopping & product grids. As well as looking into the future of agentic search and how the two interconnect.
Delivered by
Session 3
Getting Your Google Shopping Feed Working Harder for Better Results
This session with ex-Googler Danny Ireland will help you learn how to make sure your product feed is working as hard as possible. Whether it’s Pmax in ads or Organic product listings, knowing how to improve your product feed is a fast way to get better visibility of your products in search and shopping.
Delivered by
Session 4
The brands AI recommends, and the ones it forgets
AI is already deciding which brands shoppers see and which ones they never hear about. Some retailers are being recommended inside ChatGPT, Claude and Google AI Overviews, while others have quietly disappeared from the conversation. What separates them is not budget or category, it is a small number of choices being made now. So, are you being recommended or forgotten?
Delivered by
Session 5
Digital PR: Methodologies Journalists Can Trust
Anyone can send a headline over to a journalist, but what do they need when deciding if they should cover your hook (and brand) or not? A large part of that comes down to your methodology.
This round-table will discuss all things Digital PR but specifically dive into campaign methodologies for strengthening hooks and headlines.
Delivered by
Lunch
1.15PM – 2.15PM
Driving SEO in large, complex organisations
2.15PM – 2.40PM
How do you build and sustain an effective SEO programme inside a large, complex organisation? Drawing on experience across regulated and complex environments, this session explores practical frameworks for maintaining influence, alignment, and performance while navigating strategic change.
Joe Chudley
Digital Marketing & Content Manager
GWR
The data you’re missing: closing the measurement gap for eCommerce
2.40PM – 3.05PM
A look at how brands are recovering lost conversion data and rebuilding measurement confidence. Using real client examples, this talk will cover what’s actually breaking in traditional analytics setups, why the gap between your CRM and your analytics platform keeps growing, and practical steps to fix it.
Dan Truman
Managing Director
Duga Digital
Break
3.05PM – 3.35PM
Conversations drive brand visibility in a zero click world
3.35PM – 4.00PM
As discovery evolves, community conversations are playing a bigger role in shaping both consumer decisions and AI-generated answers. Mairéad from Reddit will show how these discussion spaces are becoming critical signals in the AI era, and what today’s CMOs need to address.
Mairéad Connolly
EMEA Agency Dev Lead
Reddit
Why Some Marketers Never Start Over
4.00PM – 4.40PM
25 years of campaigns, and the system hidden inside all of them
Most marketers start from zero every time they change roles. New company, new team, new stack, new strategy. Two years of hard-won expertise gets filed under “previous experience” and never compounds. Some marketers don’t. What do they know?
Dennis Goedegebuure has spent 25 years running marketing projects for eBay, Airbnb, Fanatics, PayPal, and Bitdefender. In this closing keynote, he connects seven proof points across five companies to reveal the system that was hiding inside all of them: how to structure your expertise so it carries forward, accelerates, and becomes more valuable with every move you make.
This is not a career advice talk. It is 25 years of evidence, played back as a single argument. And one surprise that has been running since you walked in.
Dennis Goedegebuure
Founder
Fancard
Closing Address
4.30PM – 4.45PM
Kevin Gibbons
CEO, Founder
Re:Signal
Re:commerce 2026 After-party
5.00PM – 7.00PM
Archer Street Soho