The results we’ve achieved together with Vivobarefoot is award-winning…
Vivobarefoot is a footwear retailer with a difference, but they were experiencing a similar problem to a lot of ecommerce brands we speak to. They were spending the majority of their marketing budget on paid media, while not being able to leverage their strong brand recognition for sustainable organic revenue growth. It was time to re-set the balance.
The company came to us in the summer of 2024 to help ensure they had solid foundations and kickstart that organic growth.
Defining our goal
Re:signal was tasked with growing year-on-year organic traffic and revenue by 15% across an initial six month period (August 2024 to January 2025).
We had to reach Vivobarefoot’s target audience: health-conscious professionals concerned about foot wellbeing and who want to enjoy the benefits healthy feet can have on their lifestyle.
“It’s been a really good partnership with Re:signal, and it has been a good learning process for both of us. It’s been really nice to have that collaborative aspect of working with the agency.”
Ana Patricia Medina Castillo
Ecommerce Content & Service Manager – Vivobarefoot
Our approach
We started by identifying where we’d find the greatest organic revenue potential: firstly in terms of Vivobarefoot’s website pages, and secondly based on geographical location:
The result? Three clear, key strategic priorities:
1. Complete search alignment (PPC & SEO): despite minimal non-brand organic presence, branded traffic made up just 55-60% of the total traffic, indicating an alignment issue with paid search bidding priorities. This represented a significant opportunity to quickly grow overall search presence without increasing budgets, thereby maximising their overall marketing ROI.
2. Build a comprehensive category structure: the brand had significant gaps within its PLP structure resulting in missed opportunities to drive qualified, bottom of the funnel traffic. Additionally, existing PLPs weren’t effectively optimised.
3. PDP optimisation: PDPs had a lot of useful information which required more effective structuring to better serve users. Additionally, basic optimisation opportunities around metadata, H1s and internal linking weren’t being taken advantage of.
The Business Impact
The work we undertook in the six months between August 2024 and January 2025 saw us smash our organic growth targets.
We helped Vivobarefoot to increase organic revenue by a massive £2.76million (+68% year-on-year) and grow organic traffic by 1.59million sessions (+75% year-on-year). This has meant our initial short-term contract has become a long-term strategic partnership, with additional investment being made available for SEO and further work to support the brand’s continued success.
Consistently driving growth where it mattered and making rapid improvements to Vivobarefoot’s organic presence was made possible thanks to a data-led strategy designed to reach the complete range of their target audience at various stages of the customer journey.
An initial 6-month contract becoming a long-term strategic partnership.
