How a “Night Train Tester” Dream Job Campaign Steamed Ahead to 170+ Placements & 12,000+ Applicants

Our approach

We analysed trend forecasts (including Pinterest Predicts) identifying train travel as a major consumer movement, pairing these insights with proactive newsjacking around newly launched European night train routes in summer 2023.

1. The Angle & Hook: We used ‘Paris Syndrome’ as a provocative anchor, allowing media desks across the globe to cover both the “most disappointing” and “most inspiring” cities in their respective regions.
2. Evergreen Campaign Iteration: Originally launched in August 2021 (covering 20 cities and 100,000 reviews), we re-pitched and expanded the campaign in 2022 across 100 cities and 800,000+ reviews. This strategy maximized production efficiency while generating a fresh wave of international coverage.
3. Methodology & Data Science: We built a custom sentiment and keyword analysis engine to evaluate positive and negative review ratios across 100 top-visited cities. To ensure absolute accuracy, we built algorithms to resolve complex context ambiguities—such as distinguishing “highly recommended” from negative variants like “highly recommend going elsewhere”—and shared our methodology transparently with journalists to establish reporter trust.
4. Multilingual Link Reclamation: We established a Creative Commons 4.0 attribution framework and deployed translated outreach communications across French, German, Portuguese, Polish, and Spanish media, converting 22 brand mentions into high-authority links.

Our goals

Build high-DR, international backlinks in core European, American, and Asian travel markets while elevating brand awareness for Radical Storage.