There are now less than 10 weeks to go until Re:commerce 2025, and the full agenda has now been announced.
We’ve got an incredible line-up of speakers, boasting some of the brightest minds working in digital marketing, SEO and ecommerce right now. This is a must-attend event for ecommerce brands and marketers that want to keep their finger on the pulse of the rapidly changing digital landscape. To ensure continued growth in 2025 and beyond we need to be able to think differently and challenge how we do things, rather than expecting the same old tactics to continue driving revenue as customer behaviour changes.
Let’s take a closer look at our speakers and what they’ll be sharing with our attendees.
Our opening keynote — Andreas Ekström
Digital Humanist | Author | Journalist
Organic Intelligence is the New Superpower
Andreas Ekström has spent many years reporting on how media, business and politics is impacted by the major digital power players in the world, working as a culture reporter and columnist for Sydsvenskan, a national Swedish newspaper.
Andreas has also been an educator since 2010 and a regular on the international conference circuit, and is a highly sought after speaker that has been very well received across Europe thanks to the deep insight provided by his lectures.
At Re:commerce 2025, Andreas will kickstart the day with his thought-provoking ideas, questions and hands-on tools that help us to understand the impact the digital world has on relationships, culture and human interactions, stressing the importance of ‘organic’ intelligence as we enter the artificial intelligence revolution.
Gillian Ridley Whittle
Founder | Peachaus
Breaking the Mould in Retail Strategy
Pulling on her experience of over 30 years in commercial retail, Gillian Ridley Whittle will take Re:commerce attendees on her journey from big brand fashion director (M&S, Target, Topshop) to founder of Peachaus, a lifestyle brand with an ethical stance focused on changing customer mindsets and building a sustainable brand.
Gillian will share her experience of applying offline learning to building a digital presence, helping us to understand how experience-based retail is taking shape online and providing inspiration of how to think differently in the world of ecommerce.
Crystal Carter
Head of SEO Comms | Wix
Building Brand Visibility in an Evolving ecommerce Landscape
Large language models (LLMs) are causing a lot of disruption to the search landscape right now, and brands need to adapt if they want to remain visible to their target market.
Backed by over 15 years of SEO and digital marketing experience, Crystal Carter will provide Re:commerce attendees with her take on the challenges ecommerce brands have to tackle—but also the opportunities that AI can offer.
Crystal will also discuss the broader implications on marketing in an AI-enabled world, ahead of a quickfire Q&A session with fellow Re:commerce speaker Shannon McGuirk and Re:signal’s founder Kevin Gibbons.
Shannon McGuirk
Digital PR Director | Re:signal
How to Win in Digital PR Through Audience Understanding
Shannon McGuirk joined Re:signal as Digital PR Director in October, bringing with her a wealth of experience of driving organic growth for leading ecommerce brands like ASICS, FatFace and Under Armour.
Shannon is also a veteran of the industry speaker circuit, having given talks at MozCon, BrightonSEO and Outreach, and we’re delighted to have her as part of the Re:commerce 2025 line-up.
Shannon will be giving attendees the lowdown on the state of play in digital PR, and why successful ecommerce brands are changing tact as the evolving search environment pushes them towards an audience-first approach. Discover which brands are getting it right and how you can help your business stand-out as AI takes an increasing search market share. After her talk, Shannon will join Crystal Carter and Kevin Gibbons for a short Q&A session.
Bethan Vincent
Founder | Open Velocity
From Algorithms to Attention: Why You Need to Think of Search as a Behaviour
Does your organisation tailor its marketing strategy for people or algorithms? Bethan Vincent, founder and managing partner of marketing consultancy Open Velocity, will demonstrate why it needs to be the former rather than the latter if you want to win visibility and influence buying decisions.
Bethan has a proven track record of developing and implementing transformational marketing strategies in a number of highly competitive industries. She is a regular speaker at international conferences as well as the host of The Brave, a podcast about the people and systems that are trying to make the world a better place. At the end of this speaker session, Bethan will take part in a Q&A with Azeem Ahmad and Kevin Gibbons.
Azeem Ahmad
Award-winning Digital Marketer
Media-mix Inspiration for a Harder Working ‘to do’ List
Marketing channels are fragmenting, budgets are being squeezed and customer behaviour is changing—so where do you focus your energy and efforts? Azeem Ahmad will provide his expert opinion on what’s working in digital media right now, including his top tips on where to concentrate your time and money.
Azeem is an award-winning digital marketer and international conference speaker, bringing his extensive experience in managing large scale multimedia budgets to Re:commerce 2025, which includes expertise across SEO, PPC, social media, programmatic and display advertising.
Following Azeem’s talk he will join Shannon McGuirk and Kevin Gibbons for a short Q&A session.
James Miller
Senior SEO Analyst | Re:signal
The Evolution of ecommerce Content & What the Future Holds
Re:signal’s very own James Miller will take us on a journey that shows how Google algorithm changes and social media has shifted the product discovery landscape, including how category pages are evolving as immersive shopping environments.
James—who has many years of experience in driving organic ecommerce growth strategies forward—will also share his views on how to develop content that won’t just survive the advent of AI and increasing dominance of paid channels, but thrive in today’s changing search landscape.
Aleyda Solis
International SEO Consultant
The State of ecommerce SEO: How to Win in Today’s Product SERPs
Aleyda Solis, an international SEO consultant and founder of boutique SEO consultancy Orainti, will cover the current state of ecommerce SERPs and the latest SEO strategies driving online stores around the world.
The expert insights Aleyda will share during this session are based on research across thousands of product queries in various verticals, while Re:commerce attendees will also learn what’s actually generating clicks and conversions, what tactics to avoid and how to continue delivering success even as Google evolves into a marketplace with AI-driven and personalised results.
Our closing keynote — Miya Knights
Retail Technology Analyst
Trends & Strategies for ecommerce Brands
Closing out the conference will be Miya Knights, an internationally-renowned retail technology analyst and author with over 25 years experience.
Miya owns and publishes Retail Technology magazine and has co-authored two best-selling books about Amazon and omnichannel retail, and she will be taking us through the latest market trends and future strategies that are being adopted by leading ecommerce brands.
Miya is the ideal speaker to round-off this incredible day of insight, ideas and open discussion for ecommerce businesses.
Want to be a part of it? Tickets are on sale now.
