In March 2023 we hosted our first ever eCommerce SEO conference – Re:commerce. We invited the best and brightest minds in eCommerce/Retail growth to come and share their expertise and knowledge with our attendees, through a series of roundtable discussions, and on-stage presentations.
Re:commerce 2023 Speakers:
After the event, we also made all of our speaker presentations from the day free to watch on YouTube, so here’s a brief summary of each Re:commerce talk, and a link to rewatch all the fantastic presentations.
Keynote Speaker: Rory Sutherland – Behavioural economics for eCommerce & Retail
In his incredible Keynote presentation, Rory Sutherland, explains how behavioural economics can empower retailers and eCommerce brands to better delight their customers. Rory argues that economic models and theories are often too limited in their ability to explain consumer behaviour because they do not account for the subjective experience of individuals. Instead, he proposes that businesses should focus on understanding and catering to the subjective needs and desires of their customers. He points out that with some out-of-the-box thinking, and a honed focus on delighting consumers, retailers/eCommerce brands are able to positively alter their customers perception of their product/service, and increase retention/demand!
Areej Abu Ali – Site Architecture Optimisation for Seasonality
Areej provides some incredible, actionable insights into how you can optimize your site architecture for seasonality! This presentation really highlights the importance of considering seasonality in website architecture and offers practical advice for eCommerce businesses to optimize their online presence to cater to seasonal changes in consumer behaviour.
Luke Carthy – How To Nail GA4 for eCommerce To Drive Sales Growth
Expert eCommerce consultant Luke Carthy shares a comprehensive (and hilarious) break down of GA4 and how to nail it’s set up for eCommerce success. Luke emphasizes that GA4 can provide businesses with valuable insights into their customers’ behaviour and preferences, allowing them to tailor their marketing strategies and optimize their online presence.
Izzi Smith – Hands-On Sustainable SEO
Izzi Smith takes a look at the huge environmental impact of the internet, and how sustainable and thoughtful SEO practice can help fight climate change! Izzi’s talk highlights the importance of integrating sustainability into SEO strategies and provides practical advice for eCommerce businesses to improve their environmental impact, while also enhancing their online presence, and attracting customers who increasingly value sustainability.
Ric Rodriguez – Entity Optimisation
Ric Rodriguez – CGO & Co-Founder of ethical fashion retailer Finsu, explains how Google breaks down information, understands the context behind our content, and how you can use this knowledge to rank higher in the SERPs! Ric shows how eCommerce businesses can benefit from creating content that is focused on entities, such as product categories and attributes, and leveraging structured data to help search engines better understand the relationships between entities, driving more traffic and higher SERP rankings.
Callum Lockwood – How To Approach Content Strategy for eCommerce
Re:signal Client Partner, Callum Lockwood, takes a detailed look at how eCommerce brands can approach content strategy to maximise revenue and visibility! Callum provides several practical tips and strategies for developing a content strategy, such as leveraging user-generated content, incorporating video and visual content, and optimizing content for search engines and social media. He also emphasizes the importance of aligning your content with the customer journey and providing content that is relevant and useful at each stage.
Lily Ray – The role of E-E-A-T in eCommerce
SEO expert Lily Ray discusses the role that E-E-A-T plays in eCommerce content visibility, and ultimately revenue! Lily highlights the critical role of E-E-A-T in eCommerce websites, and provides practical advice for eCommerce businesses to improve their E-E-A-T and enhance search engine visibility, build customer trust, and ultimately drive sales growth.
Yagmur Simsek – How To Leverage SEO for Different eCommerce Platforms
SEO Strategist Yagmur Simsek takes a detailed look at why SEO is vital for eCommerce websites, how to choose the best eCommerce platform for your SEO needs, and the pros/cons of some of the most used eCommerce platforms on the market today! Yagmur deep-dives into the unique SEO challenges and opportunities presented by these different eCommerce platforms, such as Shopify, Magento, and WooCommerce, and why eCommerce businesses need to understand these key differences in order to develop an effective SEO strategy.
Kristina Azarenko – eCommerce Internal Linking: Into the Spider-Verse
SEO expert Kristina Azarenko shares her framework for scalable eCommerce internal linking! Kristina emphasizes that internal linking plays a critical role in creating a cohesive and well-organized website structure, and that it can also help search engines understand the relationships between pages and prioritize the most important content.
Marty Weintraub – Leveraging PPC data for SEO insights
Marty Weintraub, founder of the award-winning US Agency, Aimclear, explains how you can boost your eCommerce SEO using paid data, trends, CRO, and AI! Marty shows how PPC campaigns provide a wealth of data on customer behaviour, preferences, and search intent, which can be used to identify high-performing keywords, optimize on-page content, and improve the overall user experience.
Sistrix eCommerce SEO Panel – eCommerce UK organic visibility trends
Our expert panel of search experts take a deep dive into search visibility and trends data provided by Sistrix, and discuss the ecommerce opportunities and insights hidden within the numbers!
