Search Engine Optimisation (SEO) is a top priority for every eCommerce professional today. But with an endless jungle of information to navigate through, and guidelines that seem to change in the blink of an eye, a little guidance goes a long way when looking to optimise your eCommerce site for traffic and visibility. And this is why it’s so helpful to hear from expert SEO speakers, who understand how to elevate eCommerce brands.
Whether you’re looking for a helping hand to guide you through the SEO process, a nudge in the right direction, or you simply want to stay in the loop with what’s going on in the industry, hearing from established experts gives you a shortcut to all the latest insights and learning. We have compiled a list of notable and emerging eCommerce/SEO speakers to keep an eye out for this year to help you get started, with a focus on upcoming events in the UK.
Why are conferences and speakers so important?
In the world of SEO, why are certain speakers so sought after? Well, SEO guidelines and best practices are ever-changing, and keeping up with these shifts can be tricky. This is why SEO conferences that feature expert speakers are so valuable. The same can be said in the world of eCommerce. Industry trends can be frustratingly fluid and changeable, so it really pays to hear from subject-matter experts who can help you focus your efforts in the right areas. Another notable bonus to attending SEO and eCommerce conferences is the networking opportunity it presents. Not only are events and keynotes helpful for gaining new information, they are also the perfect place to meet others in a similar headspace – peers who are ready to learn new things and share what they already know with those who are interested.
So, who are the speakers you should be looking out for in 2023? Below is a selection of talented SEO speakers at upcoming events that you definitely won’t want to miss:
Aleyda is a highly acclaimed SEO consultant who’s received plenty of recognition in her field over many years. She has established herself as a voice to be heard in the marketing world, having been named one of the top 10 most influential SEO experts of 2022 by USA Today’s List Wire, as well as receiving many other prestigious accreditations throughout her career. She speaks globally in English and in Spanish, and spoken at events in over 20 countries.
Aleyda works through her consultancy, Orainti, and can be found speaking at conferences all around the world. Find her full schedule here.
Catch Aleyda speaking at Re:commerce SEO Conference this coming March, this is a keynote you’ll definitely want to hear!
Chima has built a strong name for herself in a short time as a freelance SEO content strategist. She began her journey with SEO in 2017, and has since been published and featured on various publications, with her work and writing gaining a significant following in recent years.
As the founder of Zenith Copy, she specialises in writing SEO-friendly copy with an understanding of not only the technicalities of SEO, but also the human behaviour behind it. Chima is also a real difference-maker in the digital marketing community. She is the founder of The Freelance Coalition For Developing Countries which provides learning resources and mentorship for BIPOC freelancers who need help upskilling and learning the business side of freelancing.
Taking a step away from SEO consultants and strategists, Rory is an advertising executive, vice chairman of Ogilvy and the best-selling author of Alchemy: The Power of Ideas That Don’t Make Sense. As well as speaking at marketing and SEO events, he is a regular TED speaker and a well known name in his field. Rory has written several books to date, as well as a regular column on The Spectator following the success of his first book, The Wiki Man.
Areej is a visionary in the SEO field: she is the creator of Women in Tech SEO as well as the founder of the SEO Consultancy Crawlïna. She has over a decade of experience in SEO from a wide range of industries and has worked hard not only to establish her own consultancy, but to bring together a community of like-minded women. The Women in Tech SEO community has grown to thousands of members all around the world since its beginning in 2019 and hosts a variety of events both online and in person.
Re:signal’s very own up-and-comer, Yagmur delivered her first public session in 2021 and hasn’t slowed since. She is an SEO & Content Strategist with experience of working with a long list of brands and clients, and has begun her speaker journey by speaking at prestigious events, including last year’s BrightonSEO conference.
You can read more about Yagmur’s journey to public speaking and the things she has learned along the way in her own words here. Her blog post could even motivate you to start speaking about topics you are interested in yourself – she is the perfect example of overcoming your nerves to put yourself out there and doing something you feel passionate about.
With plenty of fantastic SEO and eCommerce events coming up, 2023 is shaping up to be a good year for those looking to brush up their skills and knowledge with the help of industry experts. Of course, the events, and speakers mentioned here barely scratch the surface of what’s out there.
eCommerce SEO conferences have risen in popularity globally and wherever you are based, you can usually find educational and networking opportunities available to those interested. A simple Google search will get you a long way in looking for things that are happening in your area. But, if you are interested in hearing from more speakers and attending conferences around the world, check out our complete list of SEO conferences in 2023 for a helpful guide to future events. Don’t forget to connect with your favourite SEO and eCommerce marketing professionals on LinkedIn to keep up with the latest news.
We hope to see you at some of the conferences listed above, learning from newcomers and industry veterans alike and sharing your own experiences with like-minded individuals. There’s really no better way to celebrate the industry than spending time with people who are just as interested and curious about these topics as you are. Let’s work together to make 2023 the best year yet for ecommerce search engine optimisation!