Top Holiday SEO Tips: Black Friday, Cyber Monday & Christmas
“Holiday” planning is a never-ending story for me, so it’s no surprise that I picked this topic for my autumn SEO article too 😉
Inspiring marketing campaigns during holiday seasons – from Black Friday to Cyber Monday to Christmas – are some of the best opportunities for brands to boost sales and reach a bigger audience.
During these special sale seasons, they offer alluring discounts on their products and services, aimed at drawing more customers to their businesses.
To get the best results, there are some best practices and strategies to adopt to gain organic search engine visibility. With the right digital marketing tools, you can give your business or your client’s website the traffic boost that you have been aiming for. You can increase conversions by presenting the best campaign content to meet the needs of your potential customers.
From an SEO perspective, Google has previously said you:
“can help Google highlight your sales events by providing landing pages with relevant content and high-quality images”.
To discuss those tips from Google and more in detail, I have compiled a list of the most recommended SEO practices for holiday-related campaigns and summarised it in this free “Holiday SEO Checklist template”, to make it handy!
» Read more about: Top Holiday SEO Tips: Black Friday, Cyber Monday & Christmas »
How I Started Speaking at SEO Conferences (True Story)
How Did This Exciting Journey Start?
Conferences I Have Spoken At So Far
What’s On My Agenda For the Next Months?
Why did I want to be a conference speaker? What was my motivation?
How do I manage my speaker application processes?
Resources, Methods & Additional Tips
What Else I Can Share With You About My Presentations?
How Did This Exciting Journey Start?
» Read more about: How I Started Speaking at SEO Conferences (True Story) »
Tips for Creating a B2B SEO Content Strategy: Key Questions
I recently shared an #SEOthread on Semrush’s Twitter account, and have included a few SEO tips to help B2B companies through their content strategy journeys.
Here is the long story in case you want to read more about B2B SEO content strategy, and the questions to answer while creating yours!
What is B2B SEO?
B2B SEO refers to a digital marketing strategy that helps B2B websites rank higher in search engines. A good B2B SEO strategy increases the website’s rankings and organic search engine traffic. It places a business’s website in front of potential clients actively searching for the products or services. In B2B, the SEO strategies usually focus on keywords that top decision-makers search for. This situation sometimes makes it difficult for marketers to identify their target keywords and the content strategy.
B2B is the same as B2C regarding Google’s ranking factors and SEO best practices. However, both are different in practice. B2B SEO may target low volume keywords, look for publishing content for decision-makers, and use keywords with high CPCs. B2C SEO, on the other hand, targets keywords with low CPCs, targets high volume keywords most of the time and publishes content for an audience broader than B2B. Therefore it is sometimes easier to create the content strategy considering the user journey.
Setting up an effective B2B SEO and content strategy may be challenging, and does require well-calculated steps to stand out from the competition. For an effective content strategy, you should first consider building a decision-maker persona, choosing the funnel keywords for the bottom and then the top, optimising your product page, creating a valuable blog, and ensuring you build your backlinks for the website.
Why should your B2B content strategy succeed?
» Read more about: Tips for Creating a B2B SEO Content Strategy: Key Questions »
International SEO for Startups & Small Businesses [Free Roadmap]
![International SEO for Startups & Small Businesses [Free Roadmap]](https://resignal.com/wp-content/uploads/ISS-Barcelona-2021-thb.jpg)
This year, I decided to go outside of my comfort zone and carry out one of my 2021 goals, as I had a chance to speak at the International Search Summit Barcelona on 18th November. I was feeling so nervous and my hands were literally shaking when I entered the room. However, thanks to all the attendees who motivated me when I mentioned that it was my first public speaking experience, I had an unforgettable experience… (There is much more to share about my first conference speaking experience but that can be another topic to discuss later :))
First of all, I think a“thank you section” deserves the highestpriority for this post;
» Read more about: International SEO for Startups & Small Businesses [Free Roadmap] »
Top Holiday SEO Tips: Black Friday, Cyber Monday & Christmas
Well, “holiday” planning is a never-ending story to me and it’s not a surprise that I picked this topic for my autumn SEO article too 😉
Inspiring marketing campaigns, during holiday seasons, from Black Friday and Cyber Monday to Christmas, are the favourite times for brands and companies, as there is always an opportunity for businesses to boost their sales and reach a bigger audience.
During these special sale seasons, they offer alluring discounts on their products and services, aimed at drawing more customers to their businesses.
To get the best results, there are some best practices and strategies to adopt to gain organic search engine visibility. With the right digital marketing tools and the best possible approach, you can give your business or your client’s website the traffic boost that you have been aiming for. You can increase the conversions by presenting the best campaign content to meet the needs of your potential customers.
Google has previously recommended that you:
“can help Google highlight your sales events by providing landing pages with relevant content and high-quality images”.
To discuss those tips from Google and more in detail, I have compiled a list of the most recommended SEO practices for holiday-related campaigns and summarized it in this free “Holiday SEO Checklist template”, to make it handy!
» Read more about: Top Holiday SEO Tips: Black Friday, Cyber Monday & Christmas »
The Importance of Information Architecture for SEO | IA Checklist
Outline:
- What is Information Architecture?
- Why is IA Important for SEO?
- IA Checklist for Your Website
Determining the information architecture of a website is a hugely important process when designing and optimising the structure of a website. Making a website structure SEO-friendly in order to grow organically is a significant part of the preparation process. It should be well-organised in a way that facilitates both user navigation and accessibility to search engines. When there is a well-structured, logical and user-oriented information architecture, you’re likely to present the information you want in the best possible way for both users and web crawlers. On the contrary, if it is ambiguous and poorly organised, it can cause a significant loss in organic ranking positions in the SERPs (search engine results pages) whilst creating a bad user experience for your website, as well as other missed opportunities.
IA (Information Architecture) spans a very wide area of discussion but in this post, we’re going to give a short explanation of Information Architecture, its importance for SEO and a checklist, where we’ve provided useful tips and considerations to bear in mind whilst working on a website’s IA strategy. This checklist has been helping us out and reminding us of even the most basic considerations, that some website owners ignore as they focus on other website details.
So, let’s start with answering the very first question:
What is Information Architecture?
» Read more about: The Importance of Information Architecture for SEO | IA Checklist »
