The Google Search API leak: What it actually means for your site
On Sunday 5th May 2024, API documents were leaked from Google’s Search division. Erfan Azimi, an SEO and founder of EA Eagle Digital, leaked the information, and then Rand Fishkin and Michael King both broke the news.
For decades, the way search works has been shrouded in mystery, and for good reason. Many old SEO tactics like keyword stuffing, buying links, hiding keywords/content using cloaking, etc. stopped Google and other search engines from surfacing the most relevant sites. Usually, when algorithm factors are revealed, they’re abused. Subsequent algo updates were designed to prevent these tactics from being successful.
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How to find SEO quick-wins in Google Search Console: low CTR% keywords
SEO is a long-won strategy, with gains happening over years. However there are some great quick-wins you can pick off each month that can make a difference really quickly. And the good news is that all you need is Google Search Console and excel to do it.
High-impression keywords with low CTR%
Impressions are a great indicator of visibility. They can also highlight keywords your website is surfacing for and not getting clicks. These keywords mean that search engines have surfaced your content for these keywords, but they need improvements in order to grab clicks.
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How to handle faceted navigation for search engines
Filters and faceted navigation are one of the most intuitive ways for visitors to your eCommerce website to narrow down through potentially thousands of goods. But using filters can also cause a lot of headaches from an SEO perspective. Without the right handling, faceted navigation can cause a whole host of issues for websites – crawl bloat, duplicated content, and thin content too, which can all lead to traffic loss.
Let’s look in more detail at what faceted navigation is, and how to use it without undermining all your hard SEO work!
What is faceted navigation?
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