If you’re looking for ways to drive highly targeted, high-converting traffic to your ecommerce site, Local SEO is definitely something you should consider.
Local SEO offers significant opportunities for ecommerce businesses because it can help build visibility in a particular geographic region as people search online for items they need or want.
This post will offer insights and advice into why local SEO is so important, provide actionable strategies that will ensure success with a local SEO strategy, and give tips that will help drive maximum impact from every effort you put into targeting customers in specific locations.
What is local SEO?
Social media and SEO are normally seen as integral parts of any ecommerce business’s Digital Marketing strategy. They are powerful tools for drawing new eyes to a brand’s products as well as for retaining existing customers.
However, SEO and social media marketing are often managed in isolation from one another, with entirely different teams working on each kind of marketing.
This split typically makes sense for operational reasons, but there are many benefits to be gained from incorporating SEO elements within a social media strategy. By doing this, businesses can improve visibility on their chosen social media platforms, drive more traffic to their websites and, ultimately, boost sales.
In this post, we’re going to be exploring what Social SEO is, why e-commerce brands should consider it as part of their wider marketing strategy, and provide some expert tips on how to optimise social media profiles and the content published.
In today’s highly competitive ecommerce landscape, attracting new customers and expanding your market is critical to the success of your business.
That’s where top of funnel content comes into play.
In this article, we’ll take a closer look at what top of funnel content is, why it’s so important for ecommerce sites, and provide some tips and strategies for creating effective top of funnel content that will help you grow your customer base
What Is Top of Funnel Content?
Before we look at what top of funnel content is, we first need to look at the wider marketing funnel as a whole. A marketing funnel is a visual representation of how businesses can turn strangers into customers.
A marketing funnel can be split into 3 main stages: Awareness, Consideration and Conversion.
Top of funnel content sits in the awareness stage as it’s designed to attract and engage new customers with a brand and its products.
Users would read top of funnel content to gain awareness and understanding of a topic, product or service, and to find solutions to their problems or needs at the beginning of their decision-making process.
In the given hypothetical example, a customer is looking for a garden office building to improve productivity while working from home. At this stage, they might not be aware of the various types of garden buildings available, the features they offer, or even how a garden building can improve their productivity. This is where top of funnel content comes in.
A garden building website can create articles that provide useful information and educate the customer about the benefits of garden buildings, particularly garden office buildings, in improving productivity.
Some example content ideas in this scenario can include
SEO is a vital marketing channel for any eCommerce company. Whether you’re just starting out and are trying to attract new business, or you’re well-established and looking to keep your customers coming back, SEO can help.
But what many business owners don’t realise is how SEO should be a priority throughout the entire customer journey, from finding your site through to making a sale and then through to the post-purchase relationship.
In this post, we’ll take a look at the slight differences between the sales funnel and the Customer Value Journey, and how SEO can help at almost every stage.