David Bryan, SEO Strageist

Leveraging seasonal keywords: Your 6-step guide to holiday SEO success

Whether it’s Black Friday, Christmas, or your summer end of season sale, having a solid SEO strategy is vital for eCommerce success. As nice as it would be to put some great deals up on your website and watch the customers roll in, it requires more work and planning than that.

If you want to achieve your goals and have the SEO department be the darling of the company, you need to implement proper processes to get people spending on your website during these key sales periods. The good news is that this doesn’t need to be as complex as it might seem.

In this blog, we’ll provide you with six key tips to help your holiday SEO efforts succeed. If you want to discuss how our eCommerce SEO specialists can help your brand take its seasonal performance to the next level, get in touch today!

SEO for beauty ecommerce: Everything you need to know

In the busy world of beauty eCommerce, where a multitude of brands are constantly vying for attention, mastering SEO has become imperative for any beauty retailer looking to stand out and grow their ecommerce revenue.

Whether you’re a seasoned beauty retailer or just starting your eCommerce journey, this guide will equip you with the knowledge and tools needed to navigate the ever-changing SEO landscape, and set your brand up for success.

Keyword research

The keyword research process is a vital part of working with any industry, but in a vertical like beauty where the product range is so diverse and the questions people have seemingly-infinite, it becomes even more important.

Performing good keyword research is about more than just finding some high-volume search terms –

Google algorithm updates: the past, the present & the future

These days, it seems like Google releases a significant algorithm update every two minutes. The SERPs always change, SEO professionals are constantly scrambling to figure out what’s going on, and Google continues to wheel out the “just make better content” statement each time.

So, what is actually happening? Where do we go from here? And does each page need to be precisely 2,146 words with a 3% keyword density and 14 DA 50 or above links to rank?

In this blog, we’ll go through a selection of Google’s major algorithm updates over the years, break down the key trends and use that information to try to figure out what those mischievous devs up in Google Towers will do next.

Google’s early years

During Google’s early years, algorithm updates were a rare event rather than part of the constant cycle we have now. There would be one or two updates to the SERPs a year followed by months of silence. Between 2003 and 2010 we got just six updates:

Florida (2003)
Jagger (2005)
Big Daddy (2005)
Vince (2009)
Caffeine (2009)
MayDay (2010)

2003’s Florida was the first big Google update and the first sign of what was to come over the next few years. Tactics such as keyword stuffing, hidden text and hidden links were targeted, and we saw the state of the SERPs change dramatically overnight.

This was followed over the next few years by a handful of updates designed to contribute continuous small improvements –

Tips for Leveraging Content in eCommerce

When it comes to eCommerce, using content beyond category and product pages as part of your SEO strategy is in a bit of a weird space. It’s often seen as something that needs to be done for nebulous “SEO reasons” without being a vital part of a strategy. This leads to lots of sales-driven blogs which are written solely for Google and don’t drive any real results. This means you’re missing out on huge opportunities to drive real results for your brand.

We’ve implemented content marketing campaigns which have driven six figures in additional revenue directly and had lots of additional benefits besides. Here are some of our top tips for leveraging content in your eCommerce SEO strategy.

How to Handle Out of Stock Products in Your eCommerce Store

Read SEO Strategist David Bryan’s guide on how to handle out of stock products in your eCommerce store!

Google Analytics 4 for eCommerce: Everything You Need to Know

Google Analytics 4 for eCommerce: The Important Changes & How to Install!

On 1st July 2023 Universal Analytics (the standard Google Analytics platform) will stop processing hits. On 1st October 2023, Universal Analytics 360 (the paid platform) will follow suit.

Big news from @googleanalytics today – Universal Analytics to be “sunset” and replaced by GA4 at the start of July 2023.

Thoughts on that one, SEO Community?#SEO #GA4 pic.twitter.com/22pDOX7vyO

— Re:signal (@re_signal) March 17, 2022

From that point on, Google Analytics 4 will be your web analytics platform of choice if you wish to stay within the Google ecosystem.

But just how will this switch affect your eCommerce business?

Author: David Bryan