Callum Lockwood, SEO Strategist

About Callum Lockwood

Callum creates strategies that deliver results through organic traffic and supports clients with technical SEO. Callum started his digital marketing career in 2010 as an apprentice at a local agency. Since then he has worked in both in-house and agency positions. His most recent role was as the Campaigns Team Leader. "SEO has always been a large part of my career, I would even call a hobby. So, I am incredibly happy to have an opportunity to focus on it full time again and grow my skills with the talented team at Re:signal" Callum says.

How To Approach Content Strategy for eCommerce

How To Approach Content Strategy for eCommerce

In March 2023 I delivered my first in-person talk at our inaugural conference, Re:commerce. It (like this blog post) was titled “How to approach content strategy for eCommerce” which you can watch in full here: ...

Leading Content Analysis – Retail 2022

Leading Content Analysis – Retail 2022

This article was published first on the Sistrix blog - read the original version here. Sainsbury's recently reported that 18% of its grocery sales are now made online. Tesco’s annual report states that online ...

How to Estimate Your Organic Traffic Potential for SEO

How to Estimate Your Organic Traffic Potential for SEO

This article was originally posted on the SEmrush Blog - check it out here How to Estimate Your Organic Traffic Potential for SEO Understanding the available opportunity within a specific market allows you to create ...

A Strategic Approach to Internal Linking for SEO

A Strategic Approach to Internal Linking for SEO

Internal linking is a core activity when it comes to optimising a website - getting it right can be the difference between showing on the first page of Google and not having your content indexed ...