Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 3 – Manual and Rule-Based On-Page SEO Implementation
In Part 1 of our guide on optimising Salesforce Commerce Cloud (SFCC) sites for SEO, we explored the essential aspects of hostname configuration, location mapping, and URL structure.
Part 2 covered another crucial element of SEO: website crawling and redirect tools to enhance indexing and crawling strategies for URL prioritisation.
Now, in Part 3 of the series, we turn our attention to the crucial elements of on-page SEO. While technical SEO sets the stage for search engines to effectively crawl and index your site, on-page SEO ensures that each individual page is primed for ranking well in search engine results.
Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 2 -Website Crawling & Redirect Tools
In Part 1 of our guide on optimising Salesforce Commerce Cloud (SFCC) sites for SEO, we explored the essential aspects of hostname configuration, location mapping, and URL structure. Now, in Part 2, we’ll dive deeper into another crucial element of SEO: website crawling and redirect tools.
Ensuring your SFCC-based site is crawlable by search engines and utilises properly managed redirects is critical to maintaining and enhancing your site’s search visibility. Without the right setup, you could encounter issues like crawl errors, duplicate content, and lost link equity, all of which can harm your rankings. In this instalment, we’ll walk you through the tools and strategies within SFCC that help you optimise your site’s crawling efficiency and manage redirects effectively, ensuring your site is not only visible to search engines but also delivers a seamless experie
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Masterclass: Optimising Salesforce Commerce Cloud (SFCC) Sites for SEO: Part 1 – Hostnames & URL Structure
Salesforce commerce cloud (SFCC) is a commonly used, cloud-based platform for eCommerce sites, be it large, small, B2C or even B2B. As an all-in-one tool for website hosting and catalogue management, SFCC features an array of valuable settings to enable you to serve products and categories to users across multiple countries and domains.
When used to its full capacity, SFCC can help you to implement SEO functionality expertly and with ease, however, the platform can be difficult to navigate without proper guidance and consideration.
We’ve identified some key areas within SFCC Business Manager (the command centre for your eCommerce platform) which can be harnessed to ensure best practice for SEO, which we’ll be looking at throughout this three-part series:
Google virtual try-on – what is it, and how does it affect SEO?
We’ve unpacked everything you need to know about virtual try-on (VTO) and what it means for SEO, as well as our recommendations on what you can do to optimise your product listings so that your site doesn’t suffer the consequences.
