Be the answer in Social Search
Google is still where the majority of commercial decisions start. Re:signal helps eCommerce brands build the organic search presence that turns search demand into forecastable, accountable revenue.
Social discovery now shapes buying decisions
Customers use social platforms to find answers they trust. They search for reviews, comparisons, tutorials, recommendations and real world experiences before deciding what to buy.
For eCommerce brands, this creates a new organic growth challenge. Visibility is no longer only about ranking in Google. It is about being present in the conversations, videos and communities that influence demand.
TikTok has built dedicated search ad tools around discovery intent, while Reddit describes its platform as part of the path to purchase, where people seek recommendations, compare options and validate choices.
We help brands connect social search activity to organic growth, content strategy and commercial performance.
Measuring social
search performance
We measure performance across three layers, each one driving the next. Visibility drives engagement and engagement drives revenue.
Visibility
Are you visible where customers research and compare?
What it is
Your presence across the social platforms and community spaces where customers search for product advice, reviews, comparisons and inspiration.
What it tells you
Which brands, creators, publishers and communities are shaping demand in your category, and where your brand is present or missing.
Why it matters
Social visibility influences consideration before customers reach your website or search again on Google.
Engagement
Does visibility translate into meaningful interaction?
What it is
Views, clicks, saves, comments, mentions, referrals and engaged traffic from social search surfaces.
What it tells you
Whether your content is helping customers learn, compare and move closer to purchase.
Why it matters
Engagement is the bridge between discovery and commercial action. It shows which content and communities are influencing intent.
Revenue
Does it contribute to measurable growth?
What it is
Revenue influenced by social search activity, tracked through analytics, referral data, assisted conversions and connected organic search performance.
What it tells you
How social discovery contributes to demand, traffic, conversion and wider organic revenue growth.
Why it matters
Social search only matters if it supports commercial outcomes.
How we grow revenue from Social search
Social search growth comes from understanding how customers ask questions, who they trust and where decisions are being shaped. We turn those signals into content, authority and measurable growth.
Social search strategy
We map how customers search across YouTube, TikTok and Reddit, then identify the questions, comparisons, creators and communities influencing demand in your category.
Search led content
We create content around real customer intent, from how to guides and product comparisons to use cases, reviews and buying questions.
Digital PR and creator influence
We build authority through coverage, creators and trusted third party sources that shape the conversations customers rely on.
Measurement and optimisation
We connect social visibility to traffic, demand and revenue, so your team understands what is working and what to do next.
Social search is where demand is shaped before it is captured
We combine social listening, community insight, search intent analysis and content strategy to identify the moments that influence buying decisions, then build the assets and authority to win them.
Every insight feeds directly into a prioritised, accountable growth roadmap.
Included as part of our approach
– Social search opportunity mapping
– YouTube, TikTok and Reddit visibility analysis
– Content gap and question analysis
– Creator, publisher and community mapping
– Engagement and referral measurement
– Social search recommendations
