Be the answer in Retail Search
AI is changing how customers discover, compare and choose products. Re:signal helps eCommerce brands stay visible, trusted and recommended across AI search, answer engines and agentic commerce.
Product discovery is fragmented. Your presence shouldn’t be.
The category page used to be where product discovery happened. Customers searched, landed on your site, browsed and bought. That model has broken down.
Google now surfaces organic product tiles across the majority of commercial searches, moving the discovery experience onto the SERP before customers ever reach your site. AI tools like Google AI Mode and ChatGPT now surface product recommendations directly within conversations, compressing the research journey into a single interaction. Marketplaces like Amazon add another surface, governed by the same rules.
Every surface you need to be present on is driven by the same thing: the quality, depth and structure of your product data. Your PDP, your product feed and your structured data are three layers of the same problem. Get that foundation right and organic shopping visibility follows across every surface.
Old-style SERP
New-style SERP
Measuring retail search performance
We measure performance across three layers, each one driving the next. Visibility drives traffic and traffic drives revenue.
Visibility
Are your products visible where purchase decisions are made?
What it is
Your share of organic product visibility across Google Shopping and AI-powered product surfaces, benchmarked against the competition.
What it tells you
Which products and categories are earning organic placement, where you are losing share, and how your presence compares across surfaces.
Why it matters
Organic product visibility is the starting point to translate product data work into revenue.
Traffic
Is that visibility generating clicks and sessions?
What it is
The volume of organic shopping traffic your product listings are generating, separated from paid and standard organic search.
What it tells you
Whether your organic product presence is driving real engagement, and how that traffic is trending over time.
Why it matters
Organic shopping traffic is a distinct channel. Isolating it gives you a clear picture of what it is actually contributing.
Revenue
Does it generate measurable revenue?
What it is
The revenue your organic product presence is generating, tracked against forecast.
What it tells you
The commercial return from your organic shopping investment, separated from paid activity.
Why it matters
Revenue is the core KPI our strategies are built around.
How we grow revenue from Retail search
Retail search growth is built on one foundation and expressed across two surfaces. We focus on getting the foundation right first, then maximise performance on each surface above it.
Product data foundations
Organic shopping visibility is determined by three things: your product pages, your product feed and your product schema. We audit and enrich all three, fixing what’s broken and surfacing data that already exists but isn’t working hard enough.
Google Organic Shopping
The primary organic shopping revenue channel for most eCommerce brands today. We work across product data, feed quality and on-page signals to improve the visibility and relevance of your free listings, and grow your share of the organic product grid.
AI Shopping
Google AI Mode and ChatGPT are now featuring products inside conversations. Getting there requires the same product data foundations as Google Shopping, with additional focus on how clearly and completely your products are described. We apply the same rigour here as we do to organic shopping, and build the foundations that keep you visible as these surfaces mature.
Organic Shopping is the most underleveraged channel in eCommerce search.
We combine product data analysis, visibility benchmarking and strategic recommendations to identify where the biggest organic shopping opportunities are, and deliver them.
Every insight feeds directly into a prioritised, accountable growth roadmap.
Included as part of our approach
– Product data audit and enrichment
– Product data surfaces optimisation
– Organic shopping visibility benchmarking
– AI shopping visibility tracking
– Organic shopping revenue reporting
