How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?
Disclaimer: This is an extended, in-depth version of an article originally published on SEJ, expanding on the concepts in more detail to provide additional context, guidance, and best practices for SEO professionals.
Faceted navigation without the SEO fallout: a guide for ecommerce sites
Faceted navigation is a game-changer for user experience (UX) on large e-commerce sites. It helps users quickly narrow down what they’re looking for, whether it’s a size 8 pair of red road running trainers for women, or a blue, waterproof winter hiking jacket for men.
For your customers, faceted navigation makes huge inventories feel manageable and, when done right,
