5 things we learned at Re:commerce 2025
Almost two weeks on from Re:commerce 2025 and we’re still buzzing from the deep insights we gained from our expert speakers, as well as the engaging discussions we had with our wonderful attendees and sponsors.
We think 2025 was our best event yet and, judging from the feedback we’ve received so far from attendees, everyone who was at The Ham Yard Hotel agrees.
So, if you attended or even if you missed out, check out these five key takeaways from Re:commerce 2025.
AI is THE number one subject on people’s minds
It should’ve been no surprise, but the impact of artificial intelligence and large language models on ecommerce marketing dominated the conversation this year.
A lot of our speakers touched on AI and LLMs as part of their talks, but Crystal Carter, Head of SEO Communications at Wix, majored on this subject during her talk, specifically Generative Search visibility and how to optimise for this emerging channel.
For decades, SEOs have had to know which on-page and off-page factors will get their websites ranking in search results for the searches that matter most to them—now, they also need to know how to structure their content to give it the best chance of being referenced in LLM responses.
During her talk, Crystal pointed out that LLMs received a tiny fraction of global search traffic in Q1 2024, but that this increased by 1619% in just 12 months.
Of particular interest to ecommerce marketers was Crystal’s explanation of ChatGPT’s recently announced Shopping Results feature. When ChatGPT detects shopping intent in a query, it selects products to display based on a mix of factors:
- ‘Prompt intent analysis’ (user intent and context)
- What ChatGPT ‘remembers’ about the user
- Structured metadata including price, product description and reviews
These features are in the early stages, but it’s something you need to get on top of sooner rather than later, and you can now sign up to be notified when ChatGPT Product Feed submissions open.
Our first keynote speaker, journalist and author Andreas Ekström, also demonstrated some really interesting (and possibly a little scary, if you’re a musician) things AI can already do.
A big fan of Album-oriented Rock (think REO Speedwagon, Foreigner and Journey), Andreas treated us to a song he’d created in an app called Suno. It had all the trappings of a classic AOR track, including the vocal style and melodic guitar riffs.
Andreas then played our audience a video introducing himself in multiple languages, including Spanish, French and Japanese—except Andreas cannot speak fluently in any of them. They were AI-generated based on his likeness and a basic script, which could undoubtedly have numerous uses for multilingual teams.
» Read more about: 5 things we learned at Re:commerce 2025 »
