Cutting through the noise: key takeaways from Google’s latest algorithm updates for ecommerce brands
Google is constantly evolving to remain the market-leading search engine, continuously adapting to try to deliver the best results for its users. This evolution is achieved through core algorithm updates, where Google makes significant changes to its algorithm and systems to ensure that it consistently provides reliable search results.
Google typically makes hundreds of updates to its algorithm each year, but most of these changes go unnoticed and are not officially confirmed by Google. However, unlike minor updates, core updates are substantial and often cause many websites to experience fluctuations in their rankings and traffic.
So what exactly are these algorithm updates, and how do they impact ecommerce brands?
