Answer Engine Optimisation (AEO): How ecommerce brands can adapt and thrive
The recent emergence of powerful, intuitive and easy-to-use AI technologies is transforming how people discover, create and engage with information. And one of the areas most affected by this transformation is web search.
Thanks to AI, the way people look for information, and the way it’s presented to them, is currently undergoing a genuinely unprecedented change. In recent months we’ve witnessed the emergence of numerous AI-powered answer engines and the surge of voice search (some 50% of the U.S. population using voice-enabled search each day).
If you manage an eCommerce website, it’s going to be very important to understand and be aware of these shifts. They will have a significant impact on how you run your domains.
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