Ecommerce platforms for the fashion industry

Something that stood out to me at a recent roundtable event in San Diego, was just how many different ecommerce platforms US retailers were using for their sites. In Europe, large retailers tend to use either SAP or Salesforce Commerce Cloud. Occasionally you come across Magento or Shopify Plus, but it’s often with an additional layer or two bolted on.

But according to Builtwith data, the market for ecommerce platforms is as diverse as our roundtable alluded to. Out of the 100,000 most visited websites on the internet, 37% of them had ecommerce functionality, with Shopify being the most popular platform. However, Shopify powers less than 8% of those ecommerce sites –

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