Help! Retailers have dominated my SERPs
In most ecommerce verticals, DTC (Direct To Consumer) ecommerce sites compete head-on with the retailers and distributors who stock their products. Furthermore, with few exceptions (such as Apple) brands tend to give their retailers sizeable discounts which can then be passed onto retail customers. So unless the retailer is unknown or untrustworthy, there’s little reason to shop direct. Unless DTC stores can compete on price and guarantee to be the cheapest, customers will need to be enticed in other ways.
At some point during the digital buying cycle, a customer is likely to search for something on Google and click on a top result. This could be researching the best brands, the newest features, comparing prices, to obtain social proof (I bought the top 10 wireless headphones, guess who came out on top!
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