Google virtual try-on – what is it, and how does it affect SEO?
We’ve unpacked everything you need to know about virtual try-on (VTO) and what it means for SEO, as well as our recommendations on what you can do to optimise your product listings so that your site doesn’t suffer the consequences.
Where to network with other ecommerce SEOs in 2023 and 2024 – the UK edition
Working in-house as an ecommerce SEO can sometimes feel a bit isolating, as many of us know after our own careers on the client-side! If you’re in a large internal digital marketing team, this may not be the case, but if you’re in a smaller department, it’s always good to stay more connected to the wider industry outside your office doors.
This is mostly possible through networking opportunities, which we’re going to cover in this blog post.
Why networking is helpful in SEO
Whether you’re in-house, or agency-side (like us!) networking is always a helpful tool. There are a handful of reasons why, such as:
General opportunities: meet new people, make connections, and build relationships. These connections can lead to job opportunities, business partnerships, collaborations, and other avenues for personal and professional growth.
Knowledge sharing: through networking, you can learn from others’
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