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What is NOT going to change in SEO?

A lot has changed in the world of SEO in just the last six months. The future is exciting, a little scary and has many unknowns. 

The only constant we can be sure of is change. You have to be continually experimenting, innovating and improving, because what got you here won’t get you there… 

I really like this comment from Jeff Bezos:

“I do get asked, quite frequently: ‘what’s gonna change in the next 10 years? I rarely get asked…what’s not going to change? The answer to that question can allow you to organize your activities. You can work on those things with the confidence to know that all the energy you put into them today is still going to pay dividends in the years to come.”

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