Ecommerce 2023: trends reshaping the shopping experience
Ecommerce is constantly changing and evolving. To stay relevant, every ecommerce brand should take advantage of emerging trends that are transforming the digital landscape – and offer these exciting ways of shopping to their customers.
So, what are the big trends affecting ecommerce in 2023? . At Re:signal, we’ve constantly got a finger on the industry’s pulse. From voice searching to sustainability, loyalty points to VR, here are some of the major developments to watch out for in the coming months.
1. Getting Personal
Nothing makes a shopper feel special like a personal recommendation. Brands can create a sense of exclusivity and enhance customer loyalty through personalised algorithms for each customer. Collecting data (with the permission of the user, of course), can allow ecommerce brands to provide highly targeted and, more importantly, relevant, content to each customer.
This can be done in a variety of ways, including:
- Offering complementary products or services for something a shopper has recently purchased
- Reminders of abandoned baskets and enticing money-off vouchers if they return and complete their purchase.
- Targeting certain locales with products or services specific to them
- Sometimes, something as simple as a personalised ‘Happy Birthday –
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