How to approach content strategy for ecommerce
In March 2023 I delivered my first in-person talk at our inaugural conference, Re:commerce. It (like this blog post) was titled “How to approach content strategy for eCommerce” which you can watch in full here:
However, if you prefer the written word, you can read this post. I will be covering everything I talked about on stage at Re:commerce, probably in more accurate detail on account of the nerves when presenting in person!
What makes it a strategy?
A strategy, in this case a content strategy, is a plan of action designed to achieve a long-term or overall aim. It needs to be:
- Founded in research
- Focused on the intended outcome (your goals), split either by short term or long term objectives
- Prioritised to deliver results
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