Social media and SEO are normally seen as integral parts of any ecommerce business’s Digital Marketing strategy. They are powerful tools for drawing new eyes to a brand’s products as well as for retaining existing customers.
However, SEO and social media marketing are often managed in isolation from one another, with entirely different teams working on each kind of marketing.
This split typically makes sense for operational reasons, but there are many benefits to be gained from incorporating SEO elements within a social media strategy. By doing this, businesses can improve visibility on their chosen social media platforms, drive more traffic to their websites and, ultimately, boost sales.
In this post, we’re going to be exploring what Social SEO is, why e-commerce brands should consider it as part of their wider marketing strategy, and provide some expert tips on how to optimise social media profiles and the content published.