Top of funnel content ideas that generate customers
In today’s highly competitive ecommerce landscape, attracting new customers and expanding your market is critical to the success of your business.
That’s where top of funnel content comes into play.
In this article, we’ll take a closer look at what top of funnel content is, why it’s so important for ecommerce sites, and provide some tips and strategies for creating effective top of funnel content that will help you grow your customer base
What Is Top of Funnel Content?
Before we look at what top of funnel content is, we first need to look at the wider marketing funnel as a whole. A marketing funnel is a visual representation of how businesses can turn strangers into customers.
A marketing funnel can be split into 3 main stages: Awareness, Consideration and Conversion.
Top of funnel content sits in the awareness stage as it’s designed to attract and engage new customers with a brand and its products.
Users would read top of funnel content to gain awareness and understanding of a topic, product or service, and to find solutions to their problems or needs at the beginning of their decision-making process.
In the given hypothetical example, a customer is looking for a garden office building to improve productivity while working from home. At this stage, they might not be aware of the various types of garden buildings available, the features they offer, or even how a garden building can improve their productivity. This is where top of funnel content comes in.
A garden building website can create articles that provide useful information and educate the customer about the benefits of garden buildings, particularly garden office buildings, in improving productivity.
Some example content ideas in this scenario can include
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