How to handle faceted navigation for search engines
Filters and faceted navigation are one of the most intuitive ways for visitors to your eCommerce website to narrow down through potentially thousands of goods. But using filters can also cause a lot of headaches from an SEO perspective. Without the right handling, faceted navigation can cause a whole host of issues for websites – crawl bloat, duplicated content, and thin content too, which can all lead to traffic loss.
Let’s look in more detail at what faceted navigation is, and how to use it without undermining all your hard SEO work!
What is faceted navigation?
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