Tips for Leveraging Content in eCommerce
When it comes to eCommerce, using content beyond category and product pages as part of your SEO strategy is in a bit of a weird space. It’s often seen as something that needs to be done for nebulous “SEO reasons” without being a vital part of a strategy. This leads to lots of sales-driven blogs which are written solely for Google and don’t drive any real results. This means you’re missing out on huge opportunities to drive real results for your brand.
We’ve implemented content marketing campaigns which have driven six figures in additional revenue directly and had lots of additional benefits besides. Here are some of our top tips for leveraging content in your eCommerce SEO strategy.
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