Leading Content Analysis – Retail 2022
This article was published first on the Sistrix blog – read the original version here.
Sainsbury’s recently reported that 18% of its grocery sales are now made online. Tesco’s annual report states that online sales grew to £6.3bn, or around 12.5% of the group’s total sales last year. Digital sales funnels lead to very significant numbers.
There’s no question, too, that organic search is a major source of that traffic, with many sites reporting that organic traffic forms over one-third of total traffic. In our video interview with Kevin Indig he speaks of a 25% average, but more potential in many cases. This well-targeted traffic that can be answered with carefully crafted content, on well-organised sites, cannot be ignored.
Our study used millions of domains and tens of thousands of keywords to surface leading content hubs for 2 different user intents. More information is available in the overview but here we are focusing on the 4 winning content hubs.
We’ll show you how and why they perform, allowing you to learn and to build your own well-targeted content hubs.
The Winners – ‘Do’
Firstly, the winners from directories where the majority of the keywords they rank for match the ‘do’ or commercial intent within SISTRIX. As to be expected there are a lot of eCommerce sites displayed in our full list of high-performance content within retail.
The full list, sortable and searchable, is available on the Visibility Leaders overview page.
