Sustainability in eCommerce fashion retail: the uneasy balance
A few weeks ago I was speaking with a pal who works in the eCommerce team at a well-known online and high street fashion retailer in the UK. They shared with me some of the steps the brand has taken to move towards being a more sustainable company.
Everything they shared were really admirable things, such as improvements to sourcing materials, production, shipping, etc. But despite this, they’re too nervous to incorporate any of these changes into their SEO content strategy.
You’re probably wondering why this is. And the answer is really to do with public relations (PR);
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