Seasonal SEO: How to Capitalise on Seasonal Customer Behaviour
Seasonal SEO: How to Capitalise on Seasonal Customer Behaviour Changes!
Every business is affected by seasonality, whether due to the weather, celebrations, or even a global pandemic!
When we think of seasonality, we immediately think of peak seasons such as Christmas, Black Friday, and Mother’s Day, but there is actually far more to it. Seasonality can be expected in any business and therefore digital marketing strategies need to account for these trends and changes in buyer behaviour.
In this article, I’ll explain why seasonality is essential for SEO, and show you how to identify changes in seasonal behaviour.
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