6 Easy-To-Use Tools To Define Your Target Audience for SEO
6 Easy-To-Use Tools To Define Your Target Audience for SEO
We recently published a post on ‘Tips for Creating a B2B SEO Content Strategy: Key Questions to Answer.’. One of those all-important, key questions was ‘who is your target audience?’
In order to maximise the effectiveness of any SEO strategy, it is essential to understand who your target customers are. Pinpointing who your future potential clients or customers are, allows you to :
- Provide greater insights into your overall SEO strategy
- Helps to increase organic conversion
- Creates relevant content and a tone of voice for your specific market
- Helps to build more insightful keyphrase research
- Helps create linking opportunities in certain niches
Defining your target audience is one of the most important steps in the future success of your business as it enables you to identify your potential (and existing) customers. Not only that, it allows you to drive website traffic from the type of customers that are more likely to convert. After all, the most successful SEO strategies understand who their audience is…
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