Introduction to SEO – How To Optimise Your Website For Google
Did you know that 53% of all trackable website traffic comes from organic search (BrightEdge)? However, according to AHREFs, 90.63% of pages get no organic search traffic from Google. So despite the potential of organic search, many of us still haven’t captured more than double our current traffic levels. Is that because we, as marketers and webmasters, still aren’t sure what SEO is? Or are we just unsure how to optimise our websites for Google?
What Is SEO?
SEO is an acronym for Search Engine Optimization. So, SEO is the process of improving the quality and quantity of a website to get more organic visitors from search engines. Focus has moved from keywords to the user, their consumer journey and solving their problems. The key to success is to create the right content, for the right user, at the right time, to help them resolve their current problems.