Tips for Creating a B2B SEO Content Strategy: Key Questions
I recently shared an #SEOthread on Semrush’s Twitter account, and have included a few SEO tips to help B2B companies through their content strategy journeys.
Here is the long story in case you want to read more about B2B SEO content strategy, and the questions to answer while creating yours!
What is B2B SEO?
B2B SEO refers to a digital marketing strategy that helps B2B websites rank higher in search engines. A good B2B SEO strategy increases the website’s rankings and organic search engine traffic. It places a business’s website in front of potential clients actively searching for the products or services. In B2B, the SEO strategies usually focus on keywords that top decision-makers search for. This situation sometimes makes it difficult for marketers to identify their target keywords and the content strategy.
B2B is the same as B2C regarding Google’s ranking factors and SEO best practices. However, both are different in practice. B2B SEO may target low volume keywords, look for publishing content for decision-makers, and use keywords with high CPCs. B2C SEO, on the other hand, targets keywords with low CPCs, targets high volume keywords most of the time and publishes content for an audience broader than B2B. Therefore it is sometimes easier to create the content strategy considering the user journey.
Setting up an effective B2B SEO and content strategy may be challenging, and does require well-calculated steps to stand out from the competition. For an effective content strategy, you should first consider building a decision-maker persona, choosing the funnel keywords for the bottom and then the top, optimising your product page, creating a valuable blog, and ensuring you build your backlinks for the website.
Why should your B2B content strategy succeed?
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