A Strategic Approach to Internal Linking for SEO
Internal linking is a core activity when it comes to optimising a website – getting it right can be the difference between showing on the first page of Google and not having your content indexed at all.
That example, albeit a little extreme, could be a very real scenario, yet it’s more likely that a poor internal linking strategy will neglect your most important pages and prioritise content that doesn’t meet your business objectives.
Taking a strategic approach to internal linking first requires you to have the desired outcome, such as increasing the visibility of a set of product category pages for the purpose of increasing revenue from organic search.
Disclaimer: internal linking is only one part of a successful SEO strategy, getting this right doesn’t guarantee success in the SERPs but it sure will help.
What is an internal linking strategy?
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