The Importance of Information Architecture for SEO | IA Checklist
Outline:
- What is Information Architecture?
- Why is IA Important for SEO?
- IA Checklist for Your Website
Determining the information architecture of a website is a hugely important process when designing and optimising the structure of a website. Making a website structure SEO-friendly in order to grow organically is a significant part of the preparation process. It should be well-organised in a way that facilitates both user navigation and accessibility to search engines. When there is a well-structured, logical and user-oriented information architecture, you’re likely to present the information you want in the best possible way for both users and web crawlers. On the contrary, if it is ambiguous and poorly organised, it can cause a significant loss in organic ranking positions in the SERPs (search engine results pages) whilst creating a bad user experience for your website, as well as other missed opportunities.
IA (Information Architecture) spans a very wide area of discussion but in this post, we’re going to give a short explanation of Information Architecture, its importance for SEO and a checklist, where we’ve provided useful tips and considerations to bear in mind whilst working on a website’s IA strategy. This checklist has been helping us out and reminding us of even the most basic considerations, that some website owners ignore as they focus on other website details.
So, let’s start with answering the very first question:
What is Information Architecture?
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