SEO landscape: everything’s changed, but nothing’s changed…
I’m very proud to have contributed to the SEO chapter of Understanding Digital Marketing by Damian Ryan – and now that the book is published I wanted to share with you.
The landscape of SEO
The one thing you can always be certain of in SEO is that the only constant is change! Ever since Google launched in 1998, they have kept us on our toes. They shook up the search engine landscape very quickly with their PageRank-based algorithm, which ranks pages in their search engine results based upon their link authority.
This development significantly increased the relevancy of search results. As a result, Google quickly started to build its market share to become people’s search engine of choice.
Fast-forward 22 years, and they’ve clearly cemented that position. As of January 2020, they have an 87.35% global market share (Statista 2020) and that doesn’t appear to be changing any time soon.
Everything’s changed…
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